Forgive me for reminding you that the 2017 holiday season is just around the corner. I’m really not the kind of person who starts counting down the days until I can eat pumpkin pie in March.

Still, it’s time to start working on your holiday marketing, so let’s talk about some trends we expect to see as well as tips you can use to optimize your small business’s holiday marketing:

1. We’re nostalgic

We wrote about nostalgia and it looks like it’s here to stay.

Nostalgia was huge in 2016, and the top presents were things like Nintendo consoles and record players. Expect to see more nostalgia buying trends during the 2017 holiday season, since the holidays tend to remind us of time spent with family, eating or opening presents as a kid.

Tips for Getting Nostalgic

Go retro with your holiday marketing. Even if you’re using newer marketing methods (think a Facebook video ad or a holiday newsletter) you can inject a hint of nostalgia into those campaigns. Think of your target audience. What were the holiday trends when they were kids?

You can also use retro design elements (like retro colors on landing pages or in emails).

If you have a physical storefront, don’t forget to showcase items that will remind customers of their childhood (think Nintendo, Rubik’s cubes, etc).

2. Shopping starts earlier and earlier

Some of my friends have already started their Christmas shopping. What happened to good, old fashioned putting it off until the last minute?

But, earlier Christmas shopping is great for local businesses! That means that you have a longer time to get people in your doors.

Tips for Early Shoppers

Start planning your holiday marketing and promotions right now.

Seriously. If you wait until the holiday season is in full swing, you will be far too busy to do a decent job of planning out your holiday promotions and preparing a messaging strategy that matches.

Don’t forget to start teasing or promoting your specialty holiday services or items now!

Things to think about:

  • Early holiday shoppers who are shopping right now (remember a lot of them are posting on Facebook so think about starting an early holiday display they’ll want to share with friends)
  • Black Friday Promotions
  • Cyber Monday
  • Displays and impulse items
  • Early gift card sales for current customers

3. Mobile, online shopping and pick-up in store

According to research by the National Retail Federation, people are increasingly shopping online, and they are opting to pick up their orders in store. So, if you have an online store, make sure to give them the option to pick up in store.

Tips for if You Don’t Have an Online Store

Now is the time to get your digital marketing in order.

To hook those online shoppers and get them into your store, you’ll need to target them with a cross-platform digital campaign. Search and social media ads will be a great way to make them aware that your store has what they’re looking for, even if they can’t buy it online. Don’t forget to plan special promotions to go with those ads so that you have something unique to offer consumers.

But that’s not all. Preparing for trends is all fun and games until you forget the basics.

Don’t forget about these holiday essentials:

  • Add holiday business hours on Google
  • Start looking for seasonal help
  • Check your map markers on Google and Bing
  • Don’t forget about your new year specials
  • Plan out your holiday social media posts and increase your social posting

Start planning your holiday marketing now and you’ll be miles ahead of the competition. And, when everyone else is scrambling with last-minute preparations, you may even have time to enjoy yourself and loved ones.

About the author

Chris “Fosdog” Foster is the Pack Leader of FosDog Marketing. Foster is a local, experienced, affordable website designer and marketing expert. A life long Michigan resident with a passion for helping small businesses since 2006. He has worked for the large, impersonal marketing companies and found them severely lacking in personal touch and customer service. As of 2012, he knew, as an entrepreneur, he could do it better for the small business person who wants to stay competitive with the “big dogs”.

Related Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 426 other subscribers

Get a Free Website Audit

I am Human

Google Reviews

FosDog Marketing
Based on 27 reviews
powered by Google
Kathy Brown
Kathy Brown
20:18 29 May 20
I needed a website and did not know anything about the process - Chris was great at explaining things and answering my... questions. I love the website he created for me! I am looking forward to continuing to work with more
Deb Watkins
Deb Watkins
19:29 23 May 20
This was our first project with FosDog and it's been a great experience. I was nervous about doing all the "work"... associated with a new webpage but Chris was very supportive and it was so much easier than I ever imagined. Throughout the process he was professional, listened to my concerns and created a terrific product. We love the new site - it is just terrific and I hope to be working with FosDog on future more
Patti Kommel
Patti Kommel
01:09 15 May 20
FosDog has developed my website for the last few years, periodically checking in and updating when needed. Monitors my... systems for me and always helps it look great—the pay feature that he added with my credit card processing company has been fabulous especially in this new world. Thanks FosDog for making me always look more
Lee Fiema
Lee Fiema
00:39 15 May 20
Working with FosDog has always been a great experience with my company, Aquarium Shine.  Chris recognizes our... marketing strategies to outline those ideas with the website and social media sites he facilitates for us.  This company is an excellent source for design thinking than creating thoughts for our potential clients to see.  Thanks, Chris for the many years of work done for us!read more
Aja Botanicals
Aja Botanicals
16:45 14 May 20
Chris did a fantastic job setting up our ECommerce website. He’s continued to help with updates and management. He is... always available to answer my questions and provides an excellent service at a fair price. If you need a new website or just a refresh of an existing site Fosdog is your best more
Ryan Dixon
Ryan Dixon
13:47 14 May 20
Chris has been dealing with my website for a 3 years now. It has been a great experience and having a professional... website is so important for being a validated professional in the trades industry. Thank you so much for your quick response time and great service more
Local Services
Local Services
15:13 16 Oct 19
So happy to have found Chris. Really responsive and easy to work with. Did a great job on our website needs and made... the process simple and easy. His sense of urgency to projects is top notch and he makes it feel like your working with family. Strongly recommend do yourself a favor and call more
Anthony Provenzola
Anthony Provenzola
11:14 03 Aug 19
Good food and a cool setting
Bryon Scott
Bryon Scott
14:54 01 Apr 19
As a social media service provider, it's essential to have a go-to website company to refer our clients to. Fosdog... marketing is just that company! Quality clean WordPress based websites available at a great price with a short turn-around. Trust Fosdog!read more
Bryon Scott
Bryon Scott
14:52 01 Apr 19
Fosdog is our go-to website builder! With a fantastic knowledge of WordPress, Fosdog is able to make clean, modern and... most importantly mobile-friendly websites at a fair price with a very quick more
Corbin Bell
Corbin Bell
12:10 28 Mar 19
FosDog is great! Nice, clean interactive WordPress sites. Easy to work with and has great support!
Joanne Giardini-Russell
Joanne Giardini-Russell
21:30 06 Mar 19
FosDog has been handling our website (that he created) since opening day for us. We get client feedback often about the... looks of and the ease in using our site. When I need a tweak? He's got it down. Thanks for making our busy world easy for us and our clients, FosDog :)read more
Maria Sorrentino
Maria Sorrentino
21:13 12 Mar 18
Chris is awesome! We needed a new site all from scratch, he exceeded our expectations. We love to show off our new... website. Chris is very easy to work with, we can make changes and add things easily. We couldn't be happier!read more
Michael Sher
Michael Sher
13:28 25 Oct 17
I've worked with Chris Foster for over 2 1/2 years. He is responsive, honest, creative and hard working. He is never... afraid to take on a challenging project and will bring in additional talent if need to be to deliver a great product. Thanks Chris! Mike Sher, Max Broock Realtorsread more
Fred Dawson
Fred Dawson
21:04 27 Jul 17
Mr. Foster did a great job on my website. He took the time to really understand my business so that he could build me... a better and more tailored website. It's very professional and works great even on my customer's smart more
Next Reviews