8 Common Social Media Marketing Mistakes and How to Correct Them

Social media has changed in the last decade, going from a tool to reconnect with old friends and meet new people to a vital and highly effective channel for digital marketing and brand-building.

Just how effective is social media as a digital marketing tool? Recent surveys report that adults aged 18-34 are most likely to follow brands through social media and 71% of consumers who have had positive social media service experiences with brands are likely to recommend those brands to others.

Social media allows your brand to widen its reach and interact with your existing customer base. The key to social media marketing is learning how to use these platforms to your brand’s advantage. In this fast-paced industry, it’s important to learn from what has already been done to avoid possible pitfalls.

This article will focus on eight examples of common social media marketing mistakes and how to correct them, helping your brand stay on top with mobile audience targeting.

1. Starting a campaign without a strategy

Social media marketing will perform as good as the strategy behind it. More than just making a certain number of posts a day, your brand’s strategy will be the foundation for everything that follows.

Effective social media strategies include an action plan aligned with your company’s specific goals. It also includes the type of posts and content for your chosen platforms, as well as the kind of tone and voice your brand will take on.

2. Not keeping track of the metrics

Metrics provide a concrete way to monitor the performance of your social media marketing. These numbers and statistics can provide valuable insight that allows your brand to see which strategies work and which ones need adjusting.

These figures are also view-able in real-time, allowing you to stop ineffective content and replace it with something better in no time. This makes testing and tweaking content and strategies easier, bringing you closer to your objectives.

3. Approaching each social media platform the same way

Social media platforms may seem the same on the surface, but each one has its own quirks. It’s in understanding these quirks that your content can be more effective.

Consider the differences in strengths, features, and user demographics for your choices in platforms. Once you’ve found the platforms that best satisfy your business goals, your strategy should include the kind of content that will work best with those formats. Tailor-fitting your content to the platform it will be shared on will help maximize your efforts.

4. Not making targeted content

Creating content for broad audiences, instead of content tailored to your target audience or your ideal buyer personas, can lead to underwhelming results.

Part of your brand’s marketing strategy is identifying your target audience and ideal buyer personas in order to create content that interests and engages them. Knowing your audience’s online behaviors, concerns, and demographics from the get-go will make your content all the more valuable and meaningful to them.

5. No “heart”

At the end of the day, your brand is connecting with real people. Content that is too structured and formal will feel insincere. Social media profiles can be an opportunity to show the more human side of your brand.

Creating interesting content that shows your brand’s culture and the faces of those behind it can go a long way in making your brand relatable. It can also serve as part of the company’s unique voice, setting it apart from the competition.

6. Not enough engagement

Your social media profile goes beyond showing what your brand has to offer. The “social” aspect of social media means that your target audience has the chance to leave feedback and interact with your content and with your brand, to an extent.

Responding to the replies on your content helps you further nurture the link your target audience has with you. Frequent and quick responses from your team can increase engagement on your page and even attract more people into participating and following you.

7. Focusing too much on brand promotion

While it’s important that you’re able to encourage your audience to try your brand’s products or services, too much promotion can make your followers lose interest.

It’s recommended to do one promotional post for every four non-promotional posts. For non-promotional posts, the goal is to share valuable content with your audience. This can be how-to guides, info-graphics, images, blogs, and re-shares of content aligned to your brand profile.

8. Error-filled content going live

Good strategy can get derailed by posts that were poorly written or left unchecked. To ensure the quality of your posts, it’s important to have your social media team review any and all content before publishing. This goes beyond text posts – images, videos, and graphics need to be reviewed as well.

Having a content approval flow can also minimize the number of errors that reach the final content before going live.

Less Mistakes Mean a More Effective Campaign

To sum it up, social media marketing requires a thoughtful approach. Effective strategies for social media both satisfy your business goals and keep your followers’ experience with the brand positive and meaningful. At the end of the day, the “social” in social media rings true – your presence on these platforms is an avenue to forge connections with your target audience and nurture relationships with your existing base.

September 18, 2019 by Rob FitzGerald

About the author

Chris “Fosdog” Foster is the Pack Leader of FosDog Marketing. Foster is a local, experienced, affordable website designer and marketing expert. A life long Michigan resident with a passion for helping small businesses since 2006. He has worked for the large, impersonal marketing companies and found them severely lacking in personal touch and customer service. As of 2012, he knew, as an entrepreneur, he could do it better for the small business person who wants to stay competitive with the “big dogs”.

Related Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 426 other subscribers

Get a Free Website Audit

I am Human

Google Reviews

FosDog Marketing
5.0
Based on 27 reviews
powered by Google
Kathy Brown
Kathy Brown
20:18 29 May 20
I needed a website and did not know anything about the process - Chris was great at explaining things and answering my... questions. I love the website he created for me! I am looking forward to continuing to work with Chris.read more
Deb Watkins
Deb Watkins
19:29 23 May 20
This was our first project with FosDog and it's been a great experience. I was nervous about doing all the "work"... associated with a new webpage but Chris was very supportive and it was so much easier than I ever imagined. Throughout the process he was professional, listened to my concerns and created a terrific product. We love the new site - it is just terrific and I hope to be working with FosDog on future projects.read more
Patti Kommel
Patti Kommel
01:09 15 May 20
FosDog has developed my website for the last few years, periodically checking in and updating when needed. Monitors my... systems for me and always helps it look great—the pay feature that he added with my credit card processing company has been fabulous especially in this new world. Thanks FosDog for making me always look great.read more
Lee Fiema
Lee Fiema
00:39 15 May 20
Working with FosDog has always been a great experience with my company, Aquarium Shine.  Chris recognizes our... marketing strategies to outline those ideas with the website and social media sites he facilitates for us.  This company is an excellent source for design thinking than creating thoughts for our potential clients to see.  Thanks, Chris for the many years of work done for us!read more
Aja Botanicals
Aja Botanicals
16:45 14 May 20
Chris did a fantastic job setting up our ECommerce website. He’s continued to help with updates and management. He is... always available to answer my questions and provides an excellent service at a fair price. If you need a new website or just a refresh of an existing site Fosdog is your best choice.read more
Ryan Dixon
Ryan Dixon
13:47 14 May 20
Chris has been dealing with my website for a 3 years now. It has been a great experience and having a professional... website is so important for being a validated professional in the trades industry. Thank you so much for your quick response time and great service Chris.read more
Local Services
Local Services
15:13 16 Oct 19
So happy to have found Chris. Really responsive and easy to work with. Did a great job on our website needs and made... the process simple and easy. His sense of urgency to projects is top notch and he makes it feel like your working with family. Strongly recommend do yourself a favor and call Fosdog.read more
Anthony Provenzola
Anthony Provenzola
11:14 03 Aug 19
Good food and a cool setting
Bryon Scott
Bryon Scott
14:54 01 Apr 19
As a social media service provider, it's essential to have a go-to website company to refer our clients to. Fosdog... marketing is just that company! Quality clean WordPress based websites available at a great price with a short turn-around. Trust Fosdog!read more
Bryon Scott
Bryon Scott
14:52 01 Apr 19
Fosdog is our go-to website builder! With a fantastic knowledge of WordPress, Fosdog is able to make clean, modern and... most importantly mobile-friendly websites at a fair price with a very quick turn-around.read more
Corbin Bell
Corbin Bell
12:10 28 Mar 19
FosDog is great! Nice, clean interactive WordPress sites. Easy to work with and has great support!
Joanne Giardini-Russell
Joanne Giardini-Russell
21:30 06 Mar 19
FosDog has been handling our website (that he created) since opening day for us. We get client feedback often about the... looks of and the ease in using our site. When I need a tweak? He's got it down. Thanks for making our busy world easy for us and our clients, FosDog :)read more
Maria Sorrentino
Maria Sorrentino
21:13 12 Mar 18
Chris is awesome! We needed a new site all from scratch, he exceeded our expectations. We love to show off our new... website. Chris is very easy to work with, we can make changes and add things easily. We couldn't be happier!read more
Michael Sher
Michael Sher
13:28 25 Oct 17
I've worked with Chris Foster for over 2 1/2 years. He is responsive, honest, creative and hard working. He is never... afraid to take on a challenging project and will bring in additional talent if need to be to deliver a great product. Thanks Chris! Mike Sher, Max Broock Realtorsread more
Fred Dawson
Fred Dawson
21:04 27 Jul 17
Mr. Foster did a great job on my website. He took the time to really understand my business so that he could build me... a better and more tailored website. It's very professional and works great even on my customer's smart phones.read more
Next Reviews