How well do you understand Pinterest? Is your brand struggling with how to fully utilize it in order to drive your social media objectives forward? Consider this…

Why it’s worth it

If you’re a lifestyle brand focused on consumers or homeowners, Pinterest is a great platform for you. Meant for inspirational, helpful content, you can think of Pinterest like your company’s own visual portfolio. It’s a platform specifically designed for highly visual images that inspire users to take action.

Additional benefits include:

It’s a driver of social referrals and is SEO-friendly.

One of the main strengths of Pinterest is that it’s a unique content type with SEO benefits. You can write full descriptions for each pin, optimizing with keywords in order to rank higher in the organic search rankings. The more users find your content through search, the more likely they may be able to click through to your website to find out more info.

It’s constantly adding new features.

Take for example, Pinterest showcase, allowing subscribers to personally choose which boards or pins a user sees first when visiting their profile. Or the new buyable pins, which allows a user to go right to your website to purchase a product, increasing your sales potential. Both of these are ways in which Pinterest is evolving their tools to help you meet your goals. Why not take advantage it?

It’s awesome for collaboration.

Did you know you can invite other collaborators to your boards? This is a great opportunity to build connections and strengthen your own content. To implement, simply create a Pinterest board and add a contributor to it, perfect for brands that work with designers on projects or partner with other companies to host events.

How can you take advantage?

Mix up your content.

Keep in mind that no one likes to see a flood of the same brand’s content taking over their newsfeed (especially since most of the use is on mobile). Rather, your pins should intermix between organic pins leading to your website and relevant pins from other users that enhance the lifestyle or topics of your brand.

Space it out.

Since Pinterest’s “smart feed” pins a mix of pins from followers and relevant pins that may be of interest, the more sporadic your pins are as a brand, the better engagement you may get. Try logging in to Pinterest a few times a day, pinning relevant content to the appropriate boards while testing your engagement to see what times work best for activity.

Keep up with trends.

Browse your news feed to see what Pinterest users are most into and look for ways to weave it into in your own original content. It’s a great way to stay current and continuously capitalize on new content.

Follow platform best practices.

Remember to upload high-res images with the proper platform dimensions in order to increase your chances of engagement (a vertical aspect ratio is best). And write keyword-rich descriptions for each pin to properly optimize for search. The more beautiful and helpful your pins are, the better.

Check your analytics.

Pinterest has built-in analytics to measure the performance of your pins and boards in terms of impressions and engagement. Keep an eye on which pins are top-performing in order to further enhance your boards and create more of the content that’s obviously working.

About the author

Chris “Fosdog” Foster is the Pack Leader of FosDog Marketing. Foster is a local, experienced, affordable website designer and marketing expert. A life long Michigan resident with a passion for helping small businesses since 2006. He has worked for the large, impersonal marketing companies and found them severely lacking in personal touch and customer service. As of 2012, he knew, as an entrepreneur, he could do it better for the small business person who wants to stay competitive with the “big dogs”.

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FosDog Marketing
5.0
Based on 27 reviews
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Kathy Brown
Kathy Brown
20:18 29 May 20
I needed a website and did not know anything about the process - Chris was great at explaining things and answering my... questions. I love the website he created for me! I am looking forward to continuing to work with Chris.read more
Deb Watkins
Deb Watkins
19:29 23 May 20
This was our first project with FosDog and it's been a great experience. I was nervous about doing all the "work"... associated with a new webpage but Chris was very supportive and it was so much easier than I ever imagined. Throughout the process he was professional, listened to my concerns and created a terrific product. We love the new site - it is just terrific and I hope to be working with FosDog on future projects.read more
Patti Kommel
Patti Kommel
01:09 15 May 20
FosDog has developed my website for the last few years, periodically checking in and updating when needed. Monitors my... systems for me and always helps it look great—the pay feature that he added with my credit card processing company has been fabulous especially in this new world. Thanks FosDog for making me always look great.read more
Lee Fiema
Lee Fiema
00:39 15 May 20
Working with FosDog has always been a great experience with my company, Aquarium Shine.  Chris recognizes our... marketing strategies to outline those ideas with the website and social media sites he facilitates for us.  This company is an excellent source for design thinking than creating thoughts for our potential clients to see.  Thanks, Chris for the many years of work done for us!read more
Aja Botanicals
Aja Botanicals
16:45 14 May 20
Chris did a fantastic job setting up our ECommerce website. He’s continued to help with updates and management. He is... always available to answer my questions and provides an excellent service at a fair price. If you need a new website or just a refresh of an existing site Fosdog is your best choice.read more
Ryan Dixon
Ryan Dixon
13:47 14 May 20
Chris has been dealing with my website for a 3 years now. It has been a great experience and having a professional... website is so important for being a validated professional in the trades industry. Thank you so much for your quick response time and great service Chris.read more
Local Services
Local Services
15:13 16 Oct 19
So happy to have found Chris. Really responsive and easy to work with. Did a great job on our website needs and made... the process simple and easy. His sense of urgency to projects is top notch and he makes it feel like your working with family. Strongly recommend do yourself a favor and call Fosdog.read more
Anthony Provenzola
Anthony Provenzola
11:14 03 Aug 19
Good food and a cool setting
Bryon Scott
Bryon Scott
14:54 01 Apr 19
As a social media service provider, it's essential to have a go-to website company to refer our clients to. Fosdog... marketing is just that company! Quality clean WordPress based websites available at a great price with a short turn-around. Trust Fosdog!read more
Bryon Scott
Bryon Scott
14:52 01 Apr 19
Fosdog is our go-to website builder! With a fantastic knowledge of WordPress, Fosdog is able to make clean, modern and... most importantly mobile-friendly websites at a fair price with a very quick turn-around.read more
Corbin Bell
Corbin Bell
12:10 28 Mar 19
FosDog is great! Nice, clean interactive WordPress sites. Easy to work with and has great support!
Joanne Giardini-Russell
Joanne Giardini-Russell
21:30 06 Mar 19
FosDog has been handling our website (that he created) since opening day for us. We get client feedback often about the... looks of and the ease in using our site. When I need a tweak? He's got it down. Thanks for making our busy world easy for us and our clients, FosDog :)read more
Maria Sorrentino
Maria Sorrentino
21:13 12 Mar 18
Chris is awesome! We needed a new site all from scratch, he exceeded our expectations. We love to show off our new... website. Chris is very easy to work with, we can make changes and add things easily. We couldn't be happier!read more
Michael Sher
Michael Sher
13:28 25 Oct 17
I've worked with Chris Foster for over 2 1/2 years. He is responsive, honest, creative and hard working. He is never... afraid to take on a challenging project and will bring in additional talent if need to be to deliver a great product. Thanks Chris! Mike Sher, Max Broock Realtorsread more
Fred Dawson
Fred Dawson
21:04 27 Jul 17
Mr. Foster did a great job on my website. He took the time to really understand my business so that he could build me... a better and more tailored website. It's very professional and works great even on my customer's smart phones.read more
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