Small Business: COVID-19 and Beyond

Reinvent Your Small Business to Survive in COVID-19 and Beyond
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The COVID-19 pandemic has been such a significant disruption to businesses, big and small alike, that even as restrictions are starting to get lifted, entrepreneurs are still filled with much trepidation on what lies ahead. But even with no clear idea of what the “new normal” will hold, there are still ways you can guarantee that your business will come out on top. The key is in reinvention, which is arguably the best form of adaptation.

Reinvent the Way You Do Business

This year is all about change. There were changes as the pandemic started and more as restrictions started to ease up. Being able to reinvent your small business to accommodate these transitions will undoubtedly guarantee its survival in the pandemic and what’s coming after.

Reinvent the Way You Work

COVID-19 has forced the business world to re-evaluate the way things are done. As a result, it has opened up opportunities for improvement in the way people work.

  • Remote teams have proven to be downright necessary during the pandemic, but their importance has been manifest long before.
  • Of course, when it comes to using a remote team to help you run your business, you need to focus on improving remote collaboration.
  • Effectively managing a remote team will, in fact, require a mix of software and tools, streamlined processes, and the right people.

Reinvent your internet presence

Thanks to social distancing, the internet has been our main source of connection and communication. There’s no better time than now to really look into your small business’s online presence and find ways to have a better connection with your audience and customers.

  • The best practices in marketing for your small business during and after COVID-19 require empathy, agility, and, above all, authenticity.
  • Consider elevating your web presence with professional design.
  • It’s also important to have an improved social media strategy and, by extension, social media presence to forge a better connection with your clients.

Indeed, when you have continuous improvement and reinvention in mind, there’s really no reason to fear what’s waiting for you as an entrepreneur on the other side of lockdown. After all, you and your small business have survived COVID-19 thus far. This makes you better equipped to thrive in what will come after.

About the author

Chris “Fosdog” Foster is the Pack Leader of FosDog Marketing. Foster is a local, experienced, affordable website designer and marketing expert. A life long Michigan resident with a passion for helping small businesses since 2006. He has worked for the large, impersonal marketing companies and found them severely lacking in personal touch and customer service. As of 2012, he knew, as an entrepreneur, he could do it better for the small business person who wants to stay competitive with the “big dogs”.

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FosDog Marketing
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Kathy Brown
Kathy Brown
20:18 29 May 20
I needed a website and did not know anything about the process - Chris was great at explaining things and answering my... questions. I love the website he created for me! I am looking forward to continuing to work with Chris.read more
Deb Watkins
Deb Watkins
19:29 23 May 20
This was our first project with FosDog and it's been a great experience. I was nervous about doing all the "work"... associated with a new webpage but Chris was very supportive and it was so much easier than I ever imagined. Throughout the process he was professional, listened to my concerns and created a terrific product. We love the new site - it is just terrific and I hope to be working with FosDog on future projects.read more
Patti Kommel
Patti Kommel
01:09 15 May 20
FosDog has developed my website for the last few years, periodically checking in and updating when needed. Monitors my... systems for me and always helps it look great—the pay feature that he added with my credit card processing company has been fabulous especially in this new world. Thanks FosDog for making me always look great.read more
Lee Fiema
Lee Fiema
00:39 15 May 20
Working with FosDog has always been a great experience with my company, Aquarium Shine.  Chris recognizes our... marketing strategies to outline those ideas with the website and social media sites he facilitates for us.  This company is an excellent source for design thinking than creating thoughts for our potential clients to see.  Thanks, Chris for the many years of work done for us!read more
Aja Botanicals
Aja Botanicals
16:45 14 May 20
Chris did a fantastic job setting up our ECommerce website. He’s continued to help with updates and management. He is... always available to answer my questions and provides an excellent service at a fair price. If you need a new website or just a refresh of an existing site Fosdog is your best choice.read more
Ryan Dixon
Ryan Dixon
13:47 14 May 20
Chris has been dealing with my website for a 3 years now. It has been a great experience and having a professional... website is so important for being a validated professional in the trades industry. Thank you so much for your quick response time and great service Chris.read more
Local Services
Local Services
15:13 16 Oct 19
So happy to have found Chris. Really responsive and easy to work with. Did a great job on our website needs and made... the process simple and easy. His sense of urgency to projects is top notch and he makes it feel like your working with family. Strongly recommend do yourself a favor and call Fosdog.read more
Anthony Provenzola
Anthony Provenzola
11:14 03 Aug 19
Good food and a cool setting
Bryon Scott
Bryon Scott
14:54 01 Apr 19
As a social media service provider, it's essential to have a go-to website company to refer our clients to. Fosdog... marketing is just that company! Quality clean WordPress based websites available at a great price with a short turn-around. Trust Fosdog!read more
Bryon Scott
Bryon Scott
14:52 01 Apr 19
Fosdog is our go-to website builder! With a fantastic knowledge of WordPress, Fosdog is able to make clean, modern and... most importantly mobile-friendly websites at a fair price with a very quick turn-around.read more
Corbin Bell
Corbin Bell
12:10 28 Mar 19
FosDog is great! Nice, clean interactive WordPress sites. Easy to work with and has great support!
Joanne Giardini-Russell
Joanne Giardini-Russell
21:30 06 Mar 19
FosDog has been handling our website (that he created) since opening day for us. We get client feedback often about the... looks of and the ease in using our site. When I need a tweak? He's got it down. Thanks for making our busy world easy for us and our clients, FosDog :)read more
Maria Sorrentino
Maria Sorrentino
21:13 12 Mar 18
Chris is awesome! We needed a new site all from scratch, he exceeded our expectations. We love to show off our new... website. Chris is very easy to work with, we can make changes and add things easily. We couldn't be happier!read more
Michael Sher
Michael Sher
13:28 25 Oct 17
I've worked with Chris Foster for over 2 1/2 years. He is responsive, honest, creative and hard working. He is never... afraid to take on a challenging project and will bring in additional talent if need to be to deliver a great product. Thanks Chris! Mike Sher, Max Broock Realtorsread more
Fred Dawson
Fred Dawson
21:04 27 Jul 17
Mr. Foster did a great job on my website. He took the time to really understand my business so that he could build me... a better and more tailored website. It's very professional and works great even on my customer's smart phones.read more
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