Starting up a small business is just the beginning of the interesting life of an entrepreneur. Keeping it running smoothly is a challenge on its own and figuring out different ways to market your brand can be overwhelming. Yes, there are many ways to promote your brand but online marketing is the way to go.
The days of creating brand awareness by handing out flyers on busy corners are over. The age of social media advertising has taken over, so the best way to create brand designs is to go digital. So how do you go about doing this? If you’re struggling to with your startup, here are five tips on how you can digitize your small business.
4 Ways to Digitize Your Small Business
You want your small business to stand out from the rest and the way to do this is to create unique branding. If you want people to know exactly what your business can do you’ll need to give them visual content. In order to create dynamic visual content, figure out how you’d like to promote your brand.
1. Start with a Strategic Plan
Every company needs a strategic plan incorporating the right steps to promote their business effectively. The first thing you’ll need is a logo which will be the face of your business. After you’ve successfully designed a logo that fits the theme of your company you can start branding all your websites and social media pages.
Strategize how you’d like to promote your brand with video content, social media marketing posts and perhaps visual photographic promotion on sites such as Instagram. Once you have a logo there’s no limit to how you can promote your brand digitally. Just make sure your logo shows up all over!
2. Invest in Digital Technology
The most important part of digitizing your business is investing in digital technology. There are sites you can create digital content on that allow you to make videos, logos, customized pictures and more. Here are some names to kick off your marketing campaign: Piktochart, Hootsuite, Animoto, and Visual.ly.
By investing in these technologies you can gain knowledge and inspiration to create unique content for your business. This will help promote your brand and make consumers more aware of you.
3. Digital Content with Talent
Digitizing your business may be difficult to do on your own as you need to add content continuously. That takes time and insights into the marketing process. You’ll need to have a creative team dedicated to promoting awareness by working on the above technologies to create digital content for your business. Another effective way about this is to hire freelance service providers who are tech-savvy and have strong digitizing skills.
4. Mobile Support is Important
Because most people have smartphones you may want to include mobile support when you digitize your business brand. People are always checking for information on the go so your digital branding and content should be visible on all mobile devices such as tablet, phone, notebook and so on.
Creating mobile support may help you gain more views on your content which will push your digital brand up in search engine ranking.
Final Thoughts—Digital Brand Awareness
Designing and promoting your brand is probably the fun part of advertising your business. It’s also extremely easy especially with the aid of Facebook, Twitter, Instagram and even Pinterest. There are no limits to what you can achieve when you digitize your branding.
Your small business will grow as everyone will start knowing who you are. And what do people do these days when they find something they like online? They share! It’s the modern word of mouth. And all you did was digitize your branding.
Olivia Harris is a freelance writer who loves coffee, cats and churros, not in any particular order. She travels to write, writes to travel. Connect with her for writing projects firstname.lastname@example.org.