Ways to Digitize Your Small Business

Starting up a small business is just the beginning of the interesting life of an entrepreneur. Keeping it running smoothly is a challenge on its own and figuring out different ways to market your brand can be overwhelming. Yes, there are many ways to promote your brand but online marketing is the way to go.

The days of creating brand awareness by handing out flyers on busy corners are over. The age of social media advertising has taken over, so the best way to create brand designs is to go digital. So how do you go about doing this? If you’re struggling to with your startup, here are five tips on how you can digitize your small business.

4 Ways to Digitize Your Small Business

You want your small business to stand out from the rest and the way to do this is to create unique branding. If you want people to know exactly what your business can do you’ll need to give them visual content. In order to create dynamic visual content, figure out how you’d like to promote your brand.

1. Start with a Strategic Plan

Every company needs a strategic plan incorporating the right steps to promote their business effectively. The first thing you’ll need is a logo which will be the face of your business. After you’ve successfully designed a logo that fits the theme of your company you can start branding all your websites and social media pages.

Strategize how you’d like to promote your brand with video content, social media marketing posts and perhaps visual photographic promotion on sites such as Instagram. Once you have a logo there’s no limit to how you can promote your brand digitally. Just make sure your logo shows up all over!

2. Invest in Digital Technology

The most important part of digitizing your business is investing in digital technology. There are sites you can create digital content on that allow you to make videos, logos, customized pictures and more. Here are some names to kick off your marketing campaign: Piktochart, Hootsuite, Animoto, and Visual.ly.

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By investing in these technologies you can gain knowledge and inspiration to create unique content for your business. This will help promote your brand and make consumers more aware of you.

3. Digital Content with Talent

Digitizing your business may be difficult to do on your own as you need to add content continuously. That takes time and insights into the marketing process. You’ll need to have a creative team dedicated to promoting awareness by working on the above technologies to create digital content for your business. Another effective way about this is to hire freelance service providers who are tech-savvy and have strong digitizing skills.

4. Mobile Support is Important

Because most people have smartphones you may want to include mobile support when you digitize your business brand. People are always checking for information on the go so your digital branding and content should be visible on all mobile devices such as tablet, phone, notebook and so on.

Creating mobile support may help you gain more views on your content which will push your digital brand up in search engine ranking.

Final Thoughts—Digital Brand Awareness

Designing and promoting your brand is probably the fun part of advertising your business. It’s also extremely easy especially with the aid of Facebook, Twitter, Instagram and even Pinterest. There are no limits to what you can achieve when you digitize your branding.

Your small business will grow as everyone will start knowing who you are. And what do people do these days when they find something they like online? They share! It’s the modern word of mouth. And all you did was digitize your branding.

Author Bio:
Olivia Harris is a freelance writer who loves coffee, cats and churros, not in any particular order. She travels to write, writes to travel. Connect with her for writing projects olivia.harris.writes@gmail.com.

About the author

Chris “Fosdog” Foster is the Pack Leader of FosDog Marketing. Foster is a local, experienced, affordable website designer and marketing expert. A life long Michigan resident with a passion for helping small businesses since 2006. He has worked for the large, impersonal marketing companies and found them severely lacking in personal touch and customer service. As of 2012, he knew, as an entrepreneur, he could do it better for the small business person who wants to stay competitive with the “big dogs”.

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This was our first project with FosDog and it's been a great experience. I was nervous about doing all the "work"... associated with a new webpage but Chris was very supportive and it was so much easier than I ever imagined. Throughout the process he was professional, listened to my concerns and created a terrific product. We love the new site - it is just terrific and I hope to be working with FosDog on future projects.read more
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Working with FosDog has always been a great experience with my company, Aquarium Shine.  Chris recognizes our... marketing strategies to outline those ideas with the website and social media sites he facilitates for us.  This company is an excellent source for design thinking than creating thoughts for our potential clients to see.  Thanks, Chris for the many years of work done for us!read more
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Fosdog is our go-to website builder! With a fantastic knowledge of WordPress, Fosdog is able to make clean, modern and... most importantly mobile-friendly websites at a fair price with a very quick turn-around.read more
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I've worked with Chris Foster for over 2 1/2 years. He is responsive, honest, creative and hard working. He is never... afraid to take on a challenging project and will bring in additional talent if need to be to deliver a great product. Thanks Chris! Mike Sher, Max Broock Realtorsread more
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Mr. Foster did a great job on my website. He took the time to really understand my business so that he could build me... a better and more tailored website. It's very professional and works great even on my customer's smart phones.read more
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