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Website Design Checklist

Website Design Checklist

Beginning a new website project can be a daunting and intimidating task. There are so many moving parts it is easy to overlook some of them. This doesn’t just go for the web designer; it goes for the client as well. In an effort to help make the process a little less frightening, here is Foster’s website project checklist for the client

  • Domain Names
    • Do you have a list of all relevant domain names?
    • Does your company own the domain(s) and have access to the domain registration info?
    • How many domains point to this website?
    • Would changing any of those domains impact other areas of your business such as company email?
  • Site Security
    • Does your website require an SSL?
    • Password protection?
    • Other?
  • Target Audience
    • What kind of audience will the site be developed for?
    • What kind of information are they looking for?
    • What kinds of actions should they be taking?
    • Is any usage or analytic data available for the web design team to review?
  • Keywords/SEO
    • Compile a list of keywords and key phrases you think your website should be targeting
    • Are these words the same as what your audience might use to search for your products or services? Be sure to put yourself in your customer’s shoes.
    • Be sure to consider this list when auditing and compiling your website content
  • Audit Existing Content
    • How much is staying?
    • How much is being removed?
    • How much needs just minor editing?
    • How much new content needs to be generated?
    • Don’t forget to include logos, images and videos in this process
  • Site Structure
    • Does the site already have a sitemap to follow?
    • How will changes in your content impact the way the site is organized?
  • Creating New Content
    • Are you developing the content internally?
    • Do you need to enlist a copywriter for partial or full copywriting assistance?
  • Existing Site Assets and Functionality
    • Is there any data or functionality that needs to be carried over?
    • Do you already have a web analytics solution in place that should be retained?
  • New Functional Requirements
    • Is there any new functionality the new site should be capable of?
    • Does the site need to communicate with any backend systems?
    • How will ecommerce transactions be handled and processed?
    • Who with your organization should receive web form submissions and notifications?
  • Technology Requirements
    • What technology requirements (if any) does the new site have? For instance, should the site be developed on the Microsoft .Net platform, or .PHP?
    • Do you need a printable version of the site?
    • A mobile version?
  • Content Management
    • How much of the site’s content will you need to edit on a regular basis?
    • How often does the content change?
    • What kind of content changes will you be making?
      • Product data, simple text updates, adding/removing whole pages, and images to a gallery, etc.?
    • Who within your organization will be responsible for these updates?
    • Does content need to be approved by other in your organization before it goes live?
  • Hosting
    • Where will the site be hosted?
    • If switching to a new host, does the new host support the technology the new site will use?
  • Deadline
    • When does the new site need to launch?
    • What is the plan in the event there are any delays?
  • Budget
    • What is the budget available for this project?
    • If there is not adequate budget for this project, can some of the features and functionality be phased in?
  • Social Media
    • What social media does your company participate in?
    • How will social media be integrated into the new website?
    • Do you own and have control over all the usernames and passwords for those accounts?
    • Do you need to create them from scratch?
  • Marketing
    • How will you promote the site to your existing users and customers?
    • How will you attract new users and customers?
  • Project Management
    • Who will be the main point of contact during the project for your organization?
    • Who has the power to make decisions and approve project milestones?
    • Have you assigned tasks to other team members from your organization to assist with the project?
    • Do they understand their roles and responsibilities?
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About the author

Chris “Fosdog” Foster is the Pack Leader of FosDog Marketing. Foster is a local, experienced, affordable website designer and marketing expert. A life long Michigan resident with a passion for helping small businesses since 2006. He has worked for the large, impersonal marketing companies and found them severely lacking in personal touch and customer service. As of 2012, he knew, as an entrepreneur, he could do it better for the small business person who wants to stay competitive with the “big dogs”.

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    FosDog Marketing
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    Based on 27 reviews
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    Kathy Brown
    Kathy Brown
    20:18 29 May 20
    I needed a website and did not know anything about the process - Chris was great at explaining things and answering my... questions. I love the website he created for me! I am looking forward to continuing to work with Chris.read more
    Deb Watkins
    Deb Watkins
    19:29 23 May 20
    This was our first project with FosDog and it's been a great experience. I was nervous about doing all the "work"... associated with a new webpage but Chris was very supportive and it was so much easier than I ever imagined. Throughout the process he was professional, listened to my concerns and created a terrific product. We love the new site - it is just terrific and I hope to be working with FosDog on future projects.read more
    Patti Kommel
    Patti Kommel
    01:09 15 May 20
    FosDog has developed my website for the last few years, periodically checking in and updating when needed. Monitors my... systems for me and always helps it look great—the pay feature that he added with my credit card processing company has been fabulous especially in this new world. Thanks FosDog for making me always look great.read more
    Lee Fiema
    Lee Fiema
    00:39 15 May 20
    Working with FosDog has always been a great experience with my company, Aquarium Shine.  Chris recognizes our... marketing strategies to outline those ideas with the website and social media sites he facilitates for us.  This company is an excellent source for design thinking than creating thoughts for our potential clients to see.  Thanks, Chris for the many years of work done for us!read more
    Aja Botanicals
    Aja Botanicals
    16:45 14 May 20
    Chris did a fantastic job setting up our ECommerce website. He’s continued to help with updates and management. He is... always available to answer my questions and provides an excellent service at a fair price. If you need a new website or just a refresh of an existing site Fosdog is your best choice.read more
    Ryan Dixon
    Ryan Dixon
    13:47 14 May 20
    Chris has been dealing with my website for a 3 years now. It has been a great experience and having a professional... website is so important for being a validated professional in the trades industry. Thank you so much for your quick response time and great service Chris.read more
    Local Services
    Local Services
    15:13 16 Oct 19
    So happy to have found Chris. Really responsive and easy to work with. Did a great job on our website needs and made... the process simple and easy. His sense of urgency to projects is top notch and he makes it feel like your working with family. Strongly recommend do yourself a favor and call Fosdog.read more
    Anthony Provenzola
    Anthony Provenzola
    11:14 03 Aug 19
    Good food and a cool setting
    Bryon Scott
    Bryon Scott
    14:54 01 Apr 19
    As a social media service provider, it's essential to have a go-to website company to refer our clients to. Fosdog... marketing is just that company! Quality clean WordPress based websites available at a great price with a short turn-around. Trust Fosdog!read more
    Bryon Scott
    Bryon Scott
    14:52 01 Apr 19
    Fosdog is our go-to website builder! With a fantastic knowledge of WordPress, Fosdog is able to make clean, modern and... most importantly mobile-friendly websites at a fair price with a very quick turn-around.read more
    Corbin Bell
    Corbin Bell
    12:10 28 Mar 19
    FosDog is great! Nice, clean interactive WordPress sites. Easy to work with and has great support!
    Joanne Giardini-Russell
    Joanne Giardini-Russell
    21:30 06 Mar 19
    FosDog has been handling our website (that he created) since opening day for us. We get client feedback often about the... looks of and the ease in using our site. When I need a tweak? He's got it down. Thanks for making our busy world easy for us and our clients, FosDog :)read more
    Maria Sorrentino
    Maria Sorrentino
    21:13 12 Mar 18
    Chris is awesome! We needed a new site all from scratch, he exceeded our expectations. We love to show off our new... website. Chris is very easy to work with, we can make changes and add things easily. We couldn't be happier!read more
    Michael Sher
    Michael Sher
    13:28 25 Oct 17
    I've worked with Chris Foster for over 2 1/2 years. He is responsive, honest, creative and hard working. He is never... afraid to take on a challenging project and will bring in additional talent if need to be to deliver a great product. Thanks Chris! Mike Sher, Max Broock Realtorsread more
    Fred Dawson
    Fred Dawson
    21:04 27 Jul 17
    Mr. Foster did a great job on my website. He took the time to really understand my business so that he could build me... a better and more tailored website. It's very professional and works great even on my customer's smart phones.read more
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